Thursday, November 19, 2009

Here's to the Straight Sell!


There is something to be said about straight-forward, unambiguous marketing and advertising.

In all honesty, we need more of it.

As entertaining as selling Viagra through a series of vignettes about antiquing gone wild, there is surely a set that wonders what has replaced the excessive exploring for old artifacts in these people's lives and what it has to do with a little blue pill.

There aren't many of those questions when it comes to Plan B.

Seriously, it's one of the most authentically named product on the market today.

Nothing flashy or designed to move more units here, just the truth: Plan A didn't work out, time to move on to Plan B.

Brilliant.

The only way this works better is if they called, "Holy shit we should have used a condom / what if it broke? / I can't get pregnant" pills, but that wouldn't fit on the box.

Even the more colloquial name "the Morning After pill" gets the message across without much confusion. If you have to ask, "the morning after what?" you don't need to know what the pill is for, simple as that.

Cialis is certainly an interesting name, but would you have any idea that it helps The Little General stand at attention if no one told you? Even the commercials don't make it perfectly clear.

While we're free to assume that the couple who is currently ignoring their flooding front yard, the turkey burning in the oven and the overflowing bathtub are off makin' with the love, until they turn up on screen with shit-eatin' grins on their faces, they could just as easily been slaughtered by a serial killer.

Though, why would you make a commercial about that? Also, I think I need to watch less Criminal Minds...

Happy Thursday, chuckleheads...

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